Fractional PDMs for AWS ISVs & SIs

Your AWS Channel
Isn't Broken.
It's Just Unmanned.

Most ISVs and SIs have a solid AWS partnership on paper. What they're missing is someone who knows how to run the commercial side — demand gen, co-sell, Marketplace, seller alignment, APN programs. That's exactly what CX Hyperscalers does.

Get a Free APN Diagnostic See What We Cover
5+
Years at AWS
$0 → $700M
Marketplace TCV Achieved
90 Days
To Co-Sell Motion
SMB → F500
Partners Supported
The Team Behind It

Ex-AWS PDMs.
Now Working For You.

We spent years inside AWS building the exact playbooks your team needs. CX Hyperscalers is how you access that expertise without the full-time hire.

Omar Noon
Omar Noon
5+ Years · Sr. AWS BizApps PDM
  • Took Qualtrics from Stage 0 → Premier Partner with $0 to $200M+ Marketplace TCV
  • Worked with Zendesk, HubSpot, Braze, and Reltio
  • Currently: Global Alliance Lead (AWS) at Tealium — ISV Accelerate top-tier
  • 2024 AWS Healthcare Partner of the Year
Ash Khokhar
Ash Khokhar
4+ Years · Sr. Global AWS PDM
  • Helped ServiceNow build enterprise-scale APN partnership — $0 to $700M in record 8 months
  • Partners: Adobe, Appian, airSlate, Khoros, Amplitude, ActionIQ
  • Deep expertise in APN tier progression, ACE, and Marketplace activation for ARR growth
  • Partners spanning SMB to Fortune 500 enterprise
Why it matters: Most consultants learned AWS from the outside. We ran APN partnerships from inside AWS — managing co-sell, Marketplace, and GTM for the world's biggest ISVs. You're not hiring an advisor. You're hiring the person who built the motion.
What We Do

We Run the AWS GTM
You Haven't Built Yet.

Strong tech on AWS is just the starting point. The revenue comes from operationalizing everything around it — and that's a full-time job most teams don't have the bandwidth for.

Fractional PDM AWS Demand Generation Co-sell Strategy & Execution AWS Field Alignment Annual Partner Plan AWS Marketplace Strategy Co-build & Co-Market Planning WBR / MBR / QBR / 2x2 PRFAQ & 6-Pager AWS ACE Management Customer Case Studies Event Strategy & Roundtables MDF / SOF / MPPOP Funding APN Tier Progression
How We Engage

Pick the Model
That Fits Your Stage.

Whether you're just getting listed or ready to close your first Marketplace deal, we have an engagement built for where you are right now.

01
Launch · Fixed Fee
APN & Marketplace Ignition
One-Time · Get Listed & Active
  • Full APN tier assessment with a clear progression roadmap
  • Marketplace listing built and optimized for co-sell discovery
  • First ACE opportunities submitted the right way
  • Warm PSM introduction — AWS field learns who you are
  • Private offer mechanics and training for your team
ACE-active, listed, and co-sell ready in 30 days
02
Core · Monthly Retainer
Fractional PDM Retainer
Ongoing · Your Embedded Alliance Lead
  • Continuous ACE pipeline management and submissions
  • Live co-sell calls with AWS field on active deals
  • Account intelligence — know exactly where AWS is focused
  • Funding applications: POC credits, SOF, MPPOP
  • Weekly deal sessions — we work AWS so your team doesn't have to
Full alliance coverage — no full-time headcount needed
03
Sprint · Fixed Fee
90-Day Revenue Sprint
Time-Bound · First Deal Closed
  • Pipeline scoring and Marketplace propensity mapping
  • Joint account mapping sessions with AWS PSMs
  • First private Marketplace offer walked through and closed
  • EDP qualification woven into your AE discovery process
  • Full co-sell playbook handed off to your team at close
Revenue proof point in 90 days. Motion built to last.
The CX Hyperscalers Method

What Actually Changes
in 90 Days.

This isn't a strategy deck. It's the exact sequence we've run inside AWS and with partners — broken into what gets done, when, and why it matters.

Days 1–30 · Build the Base
Get Visible to AWS
  • APN tier audit — honest read on where you stand and what's blocking tier movement
  • Marketplace listing rebuilt for co-sell discoverability, not just compliance
  • First 3 ACE opportunities submitted and framed the way AWS field responds to
  • PSM intro call completed — AWS field now knows your name, use case, and ICP
  • EDP qualification question embedded into your AE discovery conversations
Days 31–60 · Create Motion
Put Deals on the Board
  • First live co-sell call with AWS AM on a real deal in your pipeline
  • Account intelligence exchanged — you now know which accounts AWS is actively working
  • Funding sourced: POC credits or SOF applied to pipeline opportunities
  • First private Marketplace offer mechanics walked through end-to-end with your team
  • Deal sessions live — your reps bring opps, we engage AWS field directly
Days 61–90 · Lock In Momentum
Close the First Win
  • First Marketplace transaction closed — real revenue, not just pipeline
  • APN tier progression moving — clear documented path to next level in hand
  • Co-sell playbook written and transferred to your internal team
  • AWS field relationships warmed — sellers know your solutions and bring you into deals
  • Flywheel running: more MP volume leads to more AWS attention and bigger deals

Where are you today? Tell us your APN tier, your Marketplace status, and the biggest thing blocking your co-sell motion. We'll map out exactly what we'd do — and what it costs.

Start With a Free Diagnostic
Built From the Inside

Tools & Intel
From Real PDMs.

Not generic cloud content. These are the actual frameworks, assessments, and plays we used at AWS — now available to your team.

🔍
Free APN Health Check
In 20 minutes we'll tell you exactly where your APN setup is costing you co-sell opportunities, funding, and tier movement.
Book Your Diagnostic →
📊
Co-sell Readiness Scorecard
See how your ACE submissions, Marketplace listing, and AWS field relationships stack up against what actually drives pipeline.
Get Your Score →
🏪
Marketplace Listing Optimizer
We review and rewrite your AWS Marketplace listing so it's built for co-sell discoverability — not just compliance and box-checking.
Optimize My Listing →
📋
AWS Demand Gen Playbook
The lead generation framework CX Hyperscalers uses to identify, qualify, and engage ISV and SI partners primed for AWS growth.
Get the Playbook →
🤝
Seller Alignment Workshop
A live session with your team to build the AWS field relationship map, co-sell motion, and joint account plan that actually gets sellers engaged.
Schedule Workshop →
🗓️
Talk to a Fractional PDM
20 minutes. No prep needed. Tell us where you are with AWS and we'll tell you exactly what's blocking your growth — and how we'd fix it.
Book a Call →
Let's Talk

You've Got the AWS Partner.
Now Let's Make It Pay.

20 minutes. No slides, no pitch. Just tell us where you are with AWS and we'll give you a straight read on what's holding your channel back.

Book a Free PDM Call Drop Us an Email

Or send us an email directly at [email protected]

New York City Metropolitan Area · cxhyperscalers.com